Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. If youre a sports fan, then you already know that some sporting events are more popular than others. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. We have a lot of great sports datasets on Kaggle! Your email address will not be published. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. Corporate solution including all features. We also use your market data in our Strategic Business Process to support our business decisions. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. As a Premium user you get access to the detailed source references and background information about this statistic. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. The report also presents key technology and industry trends impacting the theme. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. This year's Super Bowl game highlighted this in clear figures. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). statistic alerts) please log in with your personal account. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. We'll assume you're ok with this, but you can opt-out if you wish. (October 16, 2017). Published: June 30, 2021 Can be shared by unlimited users within one corporate location e.g. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Several years ago, the Boston Red Sox installed VR booths at their home venue, Fenway Park, to allow fans to experience baseball games in closer detail. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. Frequency of watching live sporting events in. Show publisher information While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. However, it has proved more challenging for some sports than others. In 2019, MLB had an average of 28.5 million prime time viewers. . So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. The future, however, looks brighter. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. Browse webinars and in-person learning sessions to fit your interests. Sports Viewership: Streaming v. Cable. You need a Statista Account for unlimited access. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. Statista assumes no All orders are processed in US Dollars only. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. "Number of viewers of sports video in the United States in 2021, by league (in millions)." postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. NFL viewership has been low, dating all the way back to the 2016 season. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. Access to this and all other statistics on 80,000 topics from, Show sources information Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. Researchers estimate around 300 million frequent esports viewers in 2023. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). An average of 14.9 million people watched a regular season game in the NFL in 2020. Discover courses and other experiences that bring out whats best in you, the people around you and your entire organization. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. The NFL generates $4.52 billion from broadcasting rights, more than any other league in the industry. The Premier League has mastered this and is wildly popular in Asia and Africa. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. US women's soccer viewership broke records by as much as 300% in 2020. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. The GlobalData platform is our go-to tool for intelligence services. CNBC 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. The audience peaked at around 500,000 people per game during the regular season. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. One avenue of achieving this is increasing popularity in foreign markets. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Roundhill Investments Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. Liverpools win over Manchester City in November drew an. Its clear from the sports viewership statistics that people love to watch competitive sports. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Compared to other generations, Gen Zers are most likely to stream sports content. Pages: 25 In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. 32% of UK adults never watch live sports on TV. Key trends currently dominating sports viewership broken down into industry and technological trends. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Please do not hesitate to contact me. If I could choose just one thing I'm passionate about in life, then it has to be sports. Fluent attracts a massive audience across its network of owned media properties. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. You only have access to basic statistics. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. The number of TV sports viewers dropped across all sports in 2020. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Streaming Video Trends: Why and How Consumers Watch. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. . Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. Results are specific to the Fluent audience and not reflective of the general U.S. population. October 16, 2017. Advanced channel analysis . Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. Going up from just $10.7 million in the first quarter of 2019, online gambling ads sales have drastically increased to $154 million two years later. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. Profit from the additional features of your individual account. To use individual functions (e.g., mark statistics as favourites, set Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. 2010, 2014 FIFA World Cup (3.2 billion) 7. CNBC In the modern world, there are many ways to watch a game. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. Sports. That said the EURO final was the most-watched sporting event in 2021. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. 1. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. All responses related to this survey are anonymized; only survey responses will be disclosed. 2002, 2006 FIFA World Cup (3 billion) 8. Create a culture that ensures employees are involved, enthusiastic and highly productive in their work and workplace. [RANDOM ORDER], Trend when sports asked in rotation with other sports. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. A record for an ICC event. Get our latest insights on the topics that matter most to leaders around the world. Last year, for example, persons 25-54 in BBO homes made . Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. Viewership intent among avid fans was similar, but less dramatic. According to a. , eSports saw around 458.8 million viewers worldwide. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Every customers requirement is unique. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. Over 150 million in the US watched live sports once a month in 2019. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. Globally, 65% of adults follow sports on TV and only 39% stream sports. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. TwitchMetrics Pro. The 2019 MLB averaged 28.5 million prime-time viewers, 8. Learn more. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. Boston Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. 2019 ICC Cricket World Cup (2.6 billion) 9. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. All that remains is for these trends to boost viewing numbers. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. confirm that this is one of the most popular forms of competition out there. Get in touch with us. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. The sports viewership value chain is made up of sporting events. Please do not hesitate to contact me. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. 4. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Million prime time viewers US, the league is benefiting from younger stars like Ravens... 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